09 5 / 2012
“I Either Get Headhunted Or Fired”
A chat with Kash Sree, the most restless creative director in advertising.
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08 5 / 2012
CBM: What was the apple on the head moment for this Tumblr? AF: A few weeks ago, on deadline for our summer issue, a writer filed several days late. I replied to him on gchat with this gif. Later that night, in a bout of 3 a.m. deadline-panic-induced insomnia, I made the first 15 or so entries on the blog. I have a significant gif arsenal, so the ideas come pretty easily.
CBM: The Observer wrote a story about your Tumblr and your “coming out”? Love your gif reaction. Were you anonymous on purpose prior to that? If so, why? And then why did you choose to “come out”? AF: At first it just didn’t occur to me to put my name on something I made in the middle of the night. I make all sorts of weird Tumblrs (such as this snacks-based version of Marry/Fuck/Kill) that I abandon after a few months. And honestly, I thought the #whatshouldwecallme meme was past its prime. But then the site took off, and my personal brand manager convinced me I was a fool not to claim it. (via Tumblr Tuesday: #RealTalk From Your Editor)
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08 5 / 2012
"The first-class universities, policy initiatives and Silicon Alley, she said, are producing “a groundswell of technology in New York. And we want to be in the places around the world where there is great science and technology."
(Source: theatlanticcities.com, via nycdigital)
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07 5 / 2012
"Fashion bloggers prove you don’t need to be an actress or singer to become famous or have a voice, but it’s important to remember that it’s not for the faint of heart. It takes a lot to satisfy the fashion world, and it’s not meant for everyone. Not only do you have to have a unique style and voice, you need to have what it takes to keep up among stiff competition. There’s a fine line between the bloggers that document their day and the bloggers that truly want to create something out of hard work and vision. By starting a fashion blog you are, in a way, starting your own business that requires a lot of responsibility as your monthly viewers rise. No matter what, the different ways fashion blogging as a scene evolves over the next few years will have a massive impact on the industry. Fashion blogging has created a new era of influencers, and its impact is only just beginning."
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07 5 / 2012
As with many web innovations, Flickr, the site that became synonymous with online photo sharing, started out as one idea only to pivot to something completely different.
Ten years ago, newlyweds Caterina Fake and Stewart Butterfield were developing a massively multiplayer online game called Game Neverending. Both were early bloggers with a creative streak and a flair for literature, and were intrigued by the concept of a virtual world ruled by social interactions, a precursor to World of Warcraft and Second Life. The way Fake (her real name, which has caused countless hassles at airports) once described it to me, Game Neverending sounds pretty far out. Part whimsy (a player would find a wombat whistle, blow it and baby wombats would cuddle up against her) part meta-reality: Users could work alone or together to create a business or product, raise venture capital, hype it, and everyone would grow rich. Players could cheer up one another by sprinkling magic sparkle powder in a crowded room. You can see screencaps of the game prototype here.
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04 5 / 2012
Janrain has released a study powered by its Engage tool, which analyzed some 365,000 sites. Overall, Janrain found that Facebook accounted for 45% of social logins, while Google came in at 31%. Yahoo and Twitter collectively hold an 18% share of social logins, while LinkedIn, Myspace and a number of other sites account for the remaining 3%. (via Facebook and Google Dominate 76% of Social Logins)
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03 5 / 2012
"But I am never going to optimize short-term revenue at the expense of user experience or long-term goals. If people think we are going about this too cautiously, they can think that and I don’t care"
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02 5 / 2012
SourceMap, an MIT Media Lab spinoff, has posted over a thousand supply chains showing where all the parts in your gadgets come from. But there’s no way to confirm that any of the data is real, and some of it is just irrelevant (here’s someone who mapped out all the places they lived, and someone else who uploaded a map mysteriously called “American”). If Sourcemap implemented a feature that allowed companies and individuals to confirm their identities, a la Twitter—so we know that the Chicken of the Sea map is legitimate—it would make a big difference. Read more->
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01 5 / 2012
"Beware of the hashtag. According to the folks at Twitter, they may soon replace the URL in ads, because hashtags take you right to the conversation. That’s profound because it allows prospective customers to establish a quick dialogue and learn about your products via first-hand testimonials from existing customers (and other informed consumers), or get questions answered by a company’s customer-service team. No rumor, no innuendo — just word-of-mouth recommendations and facts — the things that drive purchases."
Hashtags To Replace URLS
Report from Silicon Valley, Front Line of Social Media | Small Agency Diary
(via Advertising Age)
(via insidefmm)
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